Outsourcing various aspects of online marketing such as SEO and PPC has its advantages and disadvantages. The main disadvantage of having an online marketing agency handle online marketing can be the cost. There is a wide variance in price and quality of the services provided by an outside agency. Often times an agency will have more resources at its disposal, which is a plus but often at a premium. Many businesses also prefer not to outsource their online marketing because they want to have a handle on what is and is not done and keep direct control over the internet marketing campaign. On the other hand, there are numerous advantages to outsourcing online marketing to a qualified agency. The fact is that online marketing agencies will be better able to handle search engine optimization, pay per click management, link building and other jobs better than the average businessperson who may or may not be internet savvy. As having a good online presence is becoming more and more important, a wise business owner will want to ensure that his or her site benefits from a sound and properly carried out internet marketing strategy. On the other hand, many successful companies have found that a combination of DIY internet marketing and outsourcing is the most effective option. Such companies have at least one employee who is familiar with at least a few aspects of internet marketing. However, this employee does not have to be well versed in all aspects of SEO, PPC, etc. For instance, an employee may be able to handle pay per click management and analyze ROI but he or she may not have the knowledge or skills needed to optimize a site. The company will then have the employee manage the ROI and PPC aspects and then outsource the optimization of a site to an SEO agency. Outsourcing part of the online marketing, while having part of it done by the company itself, has a number of advantages. It enables the owner to get a better idea of how internet marketing works and keep tabs on whether the marketing strategy is being as effective as it needs to be. It also saves a company a considerable amount of money, as hiring an internet marketing agency can be quite pricey.
Outsourcing online marketing jobs has its advantages and disadvantages. While the advantages of outsourcing internet marketing jobs often outweighs the disadvantages, a company that wants the best of both worlds should hire an employee who can handle some of the online marketing jobs and then outsource only certain jobs to a qualified agency. This enables a company to maintain a stable, high quality online marketing campaign at minimal cost.