Many businesses are under the erroneous impression that email marketing is useless and not worth the trouble of pursuing. The fact of the matter is that nothing is further from the truth. This type of marketing is effective when done properly and will help to generate a greater awareness of the company and what it offers.
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Is It Legal?
The CAN Spam Act passed in 2003 allows businesses to engage in email marketing under certain conditions. These conditions are not overly hard to meet. A company must identify itself and provide not only a clear return email address but also a physical address. It must be clear to the recipient that the email is an advertisement and an unsubscribe option must be provided. Furthermore, the advertisement should be clear; it must not by misleading or untruthful in any way.
Tips on Running a Successful Campaign
The first step in running a successful email marketing campaign is to gather the right email addresses. One good way to do this is to set up a blog and invite visitors to sign up. Having a blog is a key to running a good online marketing campaign and every business should have one. A person can also target email addresses of businesses that are likely to be interested in what one has to offer. This email information is very easy to find over the internet. IF you have the budget purchasing an opt in and targeted email list is a great way to speed up the process. You should be careful where you get these lists though. This is an area that you truly get what you pay for, companies like InfoUSA are
a great place to start. The advertisement should be clear and to the point. It should not be overly long and it should contain some sort of special offer. This offer could be a coupon offering a certain percentage off of a product or service or it could be a freebie that is obtainable if one purchases a particular product or service. A company must be willing to offer something to prospective customers in order to attract their attention and give them an incentive to purchase something. Email marketing is an important part of any online marketing strategy. When used properly, sending emails can create good lead generation which will in turn create long term clients. When setting up an email campaign, it is very important to target those who are most likely to be interested in what is being offered. It is equally important to create an advertisement that is clear, to the point and enticing. The advertisement should provide some sort of limited time offer that is useful and enticing. An email campaign should produce substantial lead generation if it is done properly and while it should not be overused, it is a good way of advertising a business without having to spend a lot of money