Businesses all over the globe are taking notice of new channels to reach their audience. The internet is used by billions of people every day and it is undeniably a key venue to reach consumers and constituents. Tools such as search engine optimization or SEO and pay per click advertising or PPC require professional management to be effective. This is true for nonprofits and for profit organizations alike. Unfortunately, these skills are not common knowledge and can take a lot of time to acquire. For nonprofits, the use of an outside agency to handle web marketing
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tasks is a must.
Skillsets, Time and Effort
Just like with for profit businesses, nonprofits are busy working on core services or business processes. Web marketing is not a task that can be accomplished on the fly. It takes concerted effort, strong skills, talent and knowledge as well as full time attention to be successful. Even though a nonprofit organization may have an IT person on staff, this does not mean that person will be knowledgeable about web or search marketing. Many businesses that undertake an online marketing initiative without professional management fail at the effort because they lack the skills and time to make it successful. In the end it will cost your organization
less time, money and headaches by having an outside agency do the work and get it done right the first time.
The technical and the creative