It is simply incredible to see how SEO has evolved over the last decade. Search engine optimization has played a pivotal role in the success of every website or blog. However, in times past, it was easier to trick Google in into giving a site a higher ranking than it actually deserved. Google has now put a stop to much of the chicanery by introducing the Panda Update. Before the Panda Update, Google relied heavily on site links to determine how well a site should rate on its search engine. A site with hundreds of links would automatically get higher ratings than a site with only half a dozen. Furthermore, a site with a link to a respectable websites got
higher ratings that a site with a dozen links to sites that were not well known. Unfortunately, unscrupulous bloggers and webmasters found way to trick Google into giving a site improved search engine results. Sites found ways to buy hundreds or even thousands of links to other sites. Some sites even resorted to buying links. These and other practices made organic search results not truly organic and resulted in a lot of useless or irrelevant sites getting good search engine ratings. The Panda Update has changed the playing field. Google now places a high importance on website relevance. It looks at how many likes, +1 ratings and shares a site or web page
has. Google also monitors the bounce rate of the site and whether site visitors look at a single page or a number of pages on the site. Having unique content is also important. Google has always penalized sites that have plagiarized content from other websites and will continue to do so in the foreseeable future. However, the Panda Update now rates content not only by how unique it is by also by the level of quality. Unique content with poor spelling and grammatical errors will cause a site more harm than good. Those who are serious about making money online will pay attention to Google’s new rules. The Panda update has changed the playing field drastically. Fortunately, Google has provided a helpful list of 23 questions for webmasters and publishers. This list will help one to understand Panda’s new rules and how to abide by them. A webmaster who takes the time to learn the new rules and respect them will in turn find that Google is more than willing to help his or her site gain high search engine rankings.